LUISA CERANO, part of the HAUBER Group, is an international premium fashion brand with a long family tradition. It is owner-managed, now in its fifth generation. Based in Nürtingen, near Stuttgart, the brand stands for high-end designs and uncompromising quality. Sustainable business practices and social responsibility toward our employees, suppliers, manufacturers, and customers are not just a trend for us-they are a tradition.
E-COMMERCE MARKETPLACES & ANALYTICS MANAGER (m/f/d)
YOUR MISSION:
You will actively help shape the expansion of our e-commerce activities and take responsibility for establishing and further developing our marketplace strategy. In doing so, you will continuously enhance our presence on relevant platforms and, with the help of data-driven analytics, ensure sustainable revenue growth and well-informed decisions.
YOUR RESPONSIBILITIES:
Marketplace Management (approx. 60%)
- Responsibility for establishing, managing, and further developing our marketplace activities (e.g., Zalando)
- Developing and implementing growth strategies for existing and new marketplaces
- Management and optimization of product assortment, content, pricing, and promotions
- Independently managing marketplace-specific logistics processes
- Analyzing relevant KPIs and deriving and implementing measures to increase revenue and profitability
- Close collaboration with internal departments as well as external partners and agencies
- Identifying new marketplace opportunities and overseeing integrations and rollouts
E-commerce Analytics (approx. 40%)
- Responsibility for the quality and further development of our tracking systems (GA4, Google Tag Manager, and, if applicable, BI tools)
- Analysis of the customer journey, conversion rates, and other performance and product portfolio metrics
- Creating insightful dashboards and management reports
- Identifying opportunities for optimization in the online store and performance marketing, and deriving concrete recommendations for action
- Close collaboration with the e-commerce, performance marketing, and CRM teams to drive the data-driven development of our digital channels
YOUR PROFILE
- Several years of professional experience in e-commerce with a focus on marketplaces, performance, or analytics
- Experience managing online marketplaces (e.g., Zalando)
- Ideally, knowledge of marketplace-specific fulfillment and logistics processes
- Understanding of the interrelationships between logistics, service levels, availability, and marketplace performance
- Proficiency with Google Analytics, Google Tag Manager, and Looker Studio
- Strong analytical thinking skills and the ability to derive concrete recommendations for action from data
- A keen sense of brand positioning and an understanding of the requirements and success factors in the premium fashion and lifestyle sector
- Ideally, experience in e-commerce at a premium or fashion company, as well as an understanding of the expectations of discerning customer groups
- A hands-on approach, initiative, and a structured, solution-oriented way of working
- Enjoyment of developing new initiatives and taking responsibility for their further development
WHAT WE OFFER
- A key role with significant creative freedom and direct influence on the growth of our e-commerce business
- The opportunity to actively shape and make a lasting impact on our marketplace strategy
- Short decision-making paths, the freedom to work independently, and a motivated team
- A modern workspace with state-of-the-art equipment
- Fresh, homemade meals
- Attractive employee discounts and perks through the Corporate Benefits program
- Bicycle leasing through Business-Bike
- Company retirement plan
- Attractive location on the edge of the Swabian Alb
Interested? Then we look forward to receiving your online application at [](https://karriere.luisacerano.com/de/jobposting/bd49083c1c9885d42d3f8ae52... "https://karriere.luisacerano.com/de/jobposting/bd49083c1c9885d42d3f8ae52...") , including your earliest possible start date and your salary expectations.
LUISA CERANO GMBH & CO. KG · Human Resources Department · P.O. Box 1448 · 72604 Nürtingen · Tel. 07022/705-0
www.luisacerano.com
