Specialist Global Marketing - Analytics & Data-Driven Marketing (m/f/d)
Specialist Global Marketing - Analytics & Data-Driven Marketing (m/f/d)
Stuttgart, DE, 70565
Key Area:
Marketing & PR
Level of Experience:
Mid Level
Employment Type:
Permanent Contract
Full Time / Part Time / Flexible:
Full Time
Weekly Hours:
40
Remote Working:
Hybrid
Requisition ID:
3557
Posting Date:
Nov 20, 2025
We are looking for a specialist who brings technical depth in digital analytics, tracking and customer data management. You will support our global marketing teams in collecting, structuring and activating data across channels. Your work strengthens data quality, creates insights and enables data-driven customer journeys.
Tasks
- Your responsibilities include the design, implementation, and validation of tracking setups for websites and campaigns, as well as the development of dashboards and reports to track KPIs, SEO performance, lead quality, and campaign ROI
- You are responsible for collecting, analyzing, and interpreting marketing and website data from CRM, marketing automation, analytics, and advertising platforms, and for translating analytical insights into actionable strategies to improve targeting, content, and channel mix
- You plan, manage, and optimize global multi-channel marketing campaigns (search, social, display) based on performance data, and you define campaign KPIs while monitoring budgets and ROI to ensure efficient marketing spend
- You support the setup and use of a Customer Data Platform (CDP), including identity resolution, segmentation, and data activation
- You collaborate with privacy teams to ensure GDPR-compliant data collection and work closely with MarTech and sales teams to enhance audience segmentation, data quality, and attribution models
- You use AI-driven tools to enhance content creation, personalization, and campaign efficiency, and you support the automation and scaling of data-driven marketing processes and workflows
- Finally, you collaborate closely with internal teams and international stakeholders to align strategies and share best practices across all marketing disciplines
Qualifications
- Completed studies in business administration, marketing, customer experience, or a comparable field
- 5+ years of experience in marketing analytics, data-driven marketing, or digital performance, ideally in a global context
- Strong analytical skills with proficiency in data visualization tools (Power BI, Looker Studio)
- Expertise in Google Analytics (GA4), Google Tag Manager, and major ad platforms (Google Ads, Meta, LinkedIn)
- Experience with SEO tools such as Google Search Console, Conductor, etc and familiarity with website analytics and keyword tracking
- Understanding of web technologies (HTML, CSS, JavaScript basics)
- Experience with Salesforce and Customer Data Platforms (CDPs) or data integration platforms is a plus
- Solid understanding of on-page and technical SEO fundamentals and how they impact lead generation and conversion
- Experience working in agile teams or with agile methodologies such as UNfix, Scrum, or SAFe
- Excellent communication skills, with the ability to translate complex data into clear business recommendations
- Proactive, collaborative mindset and a passion for continuous learning in analytics and digital marketing
- Very good spoken and written German and English skills are desirable
What we offer
- Attractive salary, incl. Christmas bonus and vacation pay as well as company profit-sharing scheme
- 30 days vacation
- Flexible, mobile working
- Internal training and qualification options
- Events such as ski cup, motorcycle meeting or Christmas party
- Other great benefits: company pension, job bike leasing, job ticket/transportation costs, employee discounts, canteen with food subsidies, internal company health management, parking spaces, and much more
About DEKRA
DEKRA has been active in the field of safety for almost 100 years and ensures safety on the road, at work, and at home. As one of the world’s leading expert organizations, the company currently employs around 48,000 people in 60 countries on 5 continents. With qualified and independent expert services, they work to achieve the company's vision that DEKRA will be the global partner for a safe, secure, and sustainable world.
Contact
Anastasia Diemer
anastasia.diemer@dekra.com
0711 7861-2017
